Redefining the Standard of Entertainment in Pakistan

Established in 2024, Pixel Entertainment is an elite content powerhouse dedicated to reshaping the national media landscape. We represent a new era of production—one that refuses to compromise on quality and thrives on executing what others deem impossible

About Our Agency

Our foundation is built on over 20 years of collective industry leadership across advertising, broadcasting, and global content production. We don’t just view entertainment as a means of engagement; we recognize it as a profound cultural and commercial force that has the power to drive business growth and define generations.

About Our Agency

Our Origin: A Milestone Beginning

Our journey was defined by a landmark achievement: the successful introduction of Shark Tank Pakistan. This project marked the return of major international reality formats to the country after a decade-long hiatus, proving our team’s ability to merge strategic vision with operational excellence at a world-class level.

Our Vision

To establish Pixel Entertainment as Pakistan’s leading entertainment house, recognized on the global stage for innovation, creativity, and uncompromised quality. We aim to stand shoulder-to-shoulder with the world's best production companies, giving global audiences a window into the immense creative talent found within Pakistan.

Why Choose Pixel?

Partnering with us means choosing a team that combines data-driven insights with passion-led creativity.
• 360° End-to-End Solutions: We manage the entire lifecycle of content, from initial concept and branding to production, broadcasting, and global syndication.
• Proven Format Expertise: We are the trusted partners for the world’s most prestigious IPs, including Shark Tank, MasterChef, and Got Talent.
• International Standards: Every project we touch—whether a global adaptation or an original IP—is produced with top-tier camera quality, sophisticated production design, and advanced post-production.
• Data-Driven Impact: We blend storytelling with market analytics to ensure every production delivers measurable results and meaningful connections between brands and audiences.
• Original IP Innovation: Beyond licensing, we create original Pakistani formats like Rap Icon Pakistan, designed to resonate locally while remaining scalable for the global market.

Quality Without Compromise

At Pixel, quality is not a goal; it is our cornerstone. We utilize:
• Premium Technology: Top-tier camera and Outside Broadcast (OB) setups for cinematic excellence.
• Strategic Storytelling: A team of veteran writers and directors focused on compelling narrative arcs.
• Production Aesthetics: Purpose-built sets and world-class production design for maximum visual appeal.

Core expert team members

Rizwan Siddiqui

Co-founder & CEO

Sanjay Raina

GM International Business

Raheel Usman

Co-founder & CFO

Tariq Qazi

Co-founder & CCO

Zaim Uddin

Operation manager

Rizwan Siddiqui

Co-founder & CEO

Raheel Usman

Co-founder & CFO

Tariq Qazi

Co-founder & CCO

Sanjay Raina

GM International Business

Zaim Uddin

Operation manager