OUR TEAM

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Rizwan Siddiqui

Co-founder & CEO

Rizwan Siddiqui is a seasoned communication professional with over a decade of experience in leading media agencies and managing a diverse portfolio of local and global brands. With a background in leadership roles at renowned global media agencies, as well as media marketing and content positions within MNCs, Rizwan brings a comprehensive understanding of both agency and brand perspectives. As CEO, his vision is to empower the current generation by delivering high-quality content that positively impacts youth, while also educating the market on the significance of creating meaningful content. He is passionate about demonstrating how content can play a pivotal role in shaping the mindset of future generations
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Raheel Usman

Co-founder & CFO

Muhammad Raheel Usman is a distinguished entrepreneur and marketing expert, renowned for his professional accomplishments and compassionate nature. He holds a Bachelor’s degree in Marketing from Brunel University and a Master’s degree from Monash University in Melbourne, both of which have shaped his career of excellence and dedication to helping others. With a robust background in marketing, Raheel has led several successful business ventures across diverse industries, including automotive, textiles, health and safety, and the service sector, demonstrating his entrepreneurial acumen and versatility
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Tariq Qazi

Co-founder & CCO

Tariq Qazi brings over 13 years of experience in the advertising and content industry, having worked with renowned agencies such as Starcom Pakistan, Group M, OMD, McCann, Daraz, and Philip Morris International. With a deep understanding of brand communication, he believes that modern brand messaging relies heavily on content that resonates with the audience. As the former Creative and Content Head at Daraz, Tariq blends his expertise in marketing with a strong passion for content creation. Now, his focus is on delivering high-quality, impactful content to Pakistan—content that will provide lasting value for future generations. His recent role as Executive Producer and Chief Content Officer for Shark Tank Pakistan stands as a testament to his commitment to this vision
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Sanjay Raina

GM International Business

Sanjay is a seasoned media and entertainment leader with a remarkable track record of driving growth and innovation across diverse markets including India, Indonesia, Singapore, Malaysia, the Middle East, North Africa, and Pakistan. In August 2013, Sanjay assumed the role of General Manager at FOX Networks Group, where he was responsible for the overall growth and development of the channels. His primary focus was on building the Fox and National Geographic brands within the MENA and Pakistan regions. Before joining FNG, Sanjay worked across diverse sectors including Consumer Electronics, Publishing, News Television, Pay Television, and Sports Broadcasting with renowned organizations such as Philips, Hindustan Times, Times Now, Astro Malaysia, and Ten Sports. His international experience spans Indonesia, Malaysia, Singapore, Pakistan, and currently Dubai. An award-winning executive, Sanjay was recognized as Broadcast Executive of the Year at the Digital Studio Awards in 2016 and at the Broadcast Pro ME Awards in 2017. He is known for his broad expertise and also serves as a consultant to Media Startups. Currently, Sanjay is leading the Erbil Media City project in Kurdistan, Iraq. His role is to attract international media brands to establish operations in the city. Prior to this, Sanjay headed business development at the Abu Dhabi Film Commission, where he played a key role in bringing overseas production houses, studios, and content producers to Abu Dhabi, helping to build a sustainable Film Commission for the Emirates of Abu Dhabi.